
Here's a tribute written in the memory of my friend who got me started into research.
I am an Assistant Professor at UCLA in the Department of Communication. Previously, I was a postdoc at MIT Sloan Marketing. Before then, I received my PhD in Computer Science at Princeton University, advised by Tom Griffiths, with my dissertation receiving the 2024 SfNC dissertation award.
Research Summary
Climate change is the defining challenge of our time, but solving it requires more than just technical solutions. As a computational cognitive scientist, my research aims to address two core barriers. First, I study the cognitive reasons why climate change fails to feel urgent; how our minds fail to notice or act on long-term threats. Second, I employ AI and machine learning tools to design human-centric climate policies—policies that reflect diverse perspectives and are more likely to gain public support. My lab regularly collaborates with policymakers and agencies to help translate these insights into scalable action.
Research Group
My lab, the Computational Cognitive Policy Lab, focuses on both theoretical questions about human motivation and climate inaction, as well as collaborate with policymakers to bridge divides on climate policy. For more details, check out these slides from a recent talk. I will be recruiting several PhD students in the coming years, so if you're interested, please feel free to reach out. Applicants for the Fall 2026 cycle can apply to the UCLA Communication PhD program and mention my name in the application.
I am especially interested in students with a background in cognitive science who have strong computational training and a core interest in climate change and policy. I also welcome applicants from adjacent fields, such as machine learning or political science, who are excited to work on the cognitive and computational foundations of climate inaction. Above all, I value a lab culture that is rigorous, collaborative, and kind.
Here are some excellent resources on applying to grad school and writing a strong application: [1], [2], and [3].
Representative publications (see CV for full list of publications)
Binary climate data visuals amplify perceived impact of climate change
Grace Liu, Jake Snell, Tom Griffiths, and Rachit Dubey (2025). Nature Human Behavior
Media coverage: Guardian, Grist, Gizmodo, UCLA Newsroom, Legal Planet
Invited Op-eds: New Scientist, Bulletin.org
Discussions on the web: r/climate, Slashdot, Bluesky
AI-generated visuals of car-free US cities help improve support for sustainable policies
Rachit Dubey, Matthew Hardy, Thomas Griffiths, and Rahul Bhui (2024). Nature Sustainability
Media coverage: Bloomberg, MIT Ideas Made to Matter, Washington Post
Having multiple selves helps learning agents explore and adapt in complex changing worlds
Zack Dulberg, Rachit Dubey, Isabel Berwian, and Jonathan Cohen (2023). PNAS
Media coverage: Psychology Today, Princeton News, Tech Xplore
The pursuit of happiness: A reinforcement learning perspective on habituation and comparisons
Rachit Dubey, Tom Griffiths, and Peter Dayan (2022). PLOS Computational Biology
Media coverage:
Vox,
Phys.org,
Neurologica,
Deutschlandfunk,
NatGeo
Reconciling novelty and complexity through a rational analysis of curiosity
Rachit Dubey, and Tom Griffiths (2020). Psychological Review
Featured as a spotlight article in
Trends in Cognitive Science.